Outback Steakhouse International desired a faster and more cost-effective way to do business with their global franchises and envisioned the Internet as their medium. Atavia led the way in defining and implementing this vision.

The strategy was simple: automate and centralize all communication processes through an online database. Atavia employed a myriad of powerful systems customized for Outback's needs. A Web-based POP mail system, e-mail lists, tracking and reporting systems, and message boards were all employed. With this set of tools, Atavia was able to help Outback mitigate communications and printing costs by thousands of dollars per month.

By teaming with Atavia, Outback's Internet strategy paid off. Outback managed to increase operational efficiency, drastically improve communications with worldwide franchises , and centralize critical information.