April, 30 2001 - Atavia oversaw another successful launch of an e-commerce campaign with the release of the second-generation Novamex Web site. The Novamex site incorporates a new, distinctly Mexican look & feel and highlights the company's rich background and product lines. The site is available in both English and Spanish.
"It is a great pleasure to be the Internet partner of a company like Novamex," stated Atavia's president, Deric O. Cadora. "With our large hispanic community, Atlanta is an important market to Novamex. Their products are sold in almost every international produce store around town."
The new campaign is a significant improvement over the site it replaced. A new array of company and product information were added to the site along with revamped, user-friendly navigation and a dual-language presentation. In addition, the site received a much-needed facelift to help Novamex reflect its stature in its industry.
Bob Leppan, Director of Marketing at Novamex, shared his thoughts about the new site. "We're in the big leagues now with regard to our Web site. Atavia really proved helpful in providing a professional design and presentation and creating a synergy with our online and print materials." Atavia has already begun work on Phase II of its contract with Novamex, a planned extranet to enable Novamex to communicate more efficiently with its national distributors.
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